The blogosphere is an interesting place where people can put their opinions and thoughts on the digital space. Blogging has become a valuable space where content creators and readers interact with one another to share and exchange ideas.
Blogging can be a powerful tool for those who want to stay relevant in this competitive world of content creation. This article will give you some useful tips for your blogs to make them more captivating and engaging for your audience.
Know your blog audience and write for them
The most important aspect of blogging is to know your audience. By understanding their needs, you can write more content that they will be interested in.
Knowing the audience also helps you to have a blog post idea for your next blog post. It is possible that you will be able to write content that is both interesting and helpful to the readers.
Design your blog for mobile readers
Optimizing your blog for mobile readers is key to keeping your readers hooked. It’s estimated that by 2021, mobile devices will account for more than half of internet traffic. A reader is more likely to abandon a blog that is not optimized for mobile viewing if they access it from their mobile device.
Fast page loading on all types of devices
Blog speed is a topic that many bloggers and website owners often neglect. The sad truth is that a slow blog can severely affect your search engine ranking.
In this post, we will explore the top three things you can do to make your blog load faster on any device.
1) Use short URLs for social media posts – this reduces the length of the URL, which in turn reduces load time for all devices.
2) Make sure to cache static resources – this includes images, CSS files and JS files which are only loaded once per page load instead of multiple times which makes it faster than using different URLs every time you post an image or article to your site.
3) Optimize images – use an image optimization platform like tinypng to ensure that your images aren’t too heavy for the web.
Blogs are usually the core of business communications online. A slow-loading blog page impacts page views, engagement, and can even result in a loss in conversion rates. Not only that but slow-loading blogs create a poor experience for readers who are now forced to wait for content they’ve already paid to have access to!
Content Length: Quality over Quantity (length)
Quality content is always better than length. It makes sense to have concise, yet impactful content in place of lengthy copy that does not provide any value or insight to the readers.
The quality content should be easily accessible and provide readers with the ultimate user experience.
It used to be that content was judged by how long it was. Writers spent a lot of time trying to create an article that was long enough to satisfy their boss or client. Nowadays, people are seeing that quality content is more important than the length of it. In fact, research shows that quality over quantity might not only make a better impression on readers – but might also keep them on your site longer and increase your search engine rankings as well.
Target Search Intent instead of just Keywords
Research is an essential part of content marketing. The content should be written in such a way that it addresses the target audience’s problem and satisfies their need. But, how does one find out what the target audience wants?
One of the best ways to find out this information is by researching search intent. Target search intent instead of just keywords to create more effective content.
If you want to drive traffic to your website, it’s important that you understand what exactly people are looking for when they search. Keywords are key to understanding the intent behind a search query, but the algorithm considers them only within the context of individual words. Target search intent is about focusing on phrases and topics instead of keywords.
We at 7 Peaks Digital Marketing (7pdm) can help you develop content for your blogs.
