WordPress vs Wix – is a debate that will rage on for some time in the foreseeable future. However, comparing a CMS (Content Management System) like WordPress with a Website Builder like Wix is not just about its pros and cons. In this article, we dig a little deep to understand them which may help you choose any one of them.
Content generation is essential to any organization’s marketing plan, but it can be difficult for everyone to generate quality content that meets the needs of different audiences. To create engaging content that will resonate with your target audience, you need two things: time and inspiration.
The WordPress vs Wix debate is not just limited to developing pretty web pages but also expands into the realm of constantly updating content and marketing. This is where the two platforms differ and it is what we will explore in length.
What is WordPress?
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. It’s one of the most popular CMSs in use today. It was first released in 2003, under a GNU General Public License (GPL).
With WordPress, you can build a website from scratch or have an existing one migrated to the platform.
You can also add plugins to the website from the WordPress repository, which provides over 50,000 plugins to choose from.
Users can install WordPress locally, either for testing or for production use, on their own hosting provider via several methods.
WordPress is used by both individuals and large organizations to provide their content online.
With its easy-to-use interface and powerful features, it has become one of the world’s most popular website creation tools.
The Advantages of using WordPress
Using a CMS is not a new concept in web design. In fact, it provides a great deal of flexibility to the developers and designers. WordPress, a free and open-source CMS, is one of the most popular CMS in use today.
User-friendly and simple
WordPress, which eliminates the need to master HTML, CSS, PHP, and other complicated technologies, gained popularity over competitors like Drupal and Joomla.
There is no need to deal with coding if you don’t want to. If you require a custom or unique web design or certain features, you can choose from WordPress templates or work with a professional web developer.
Thus, you can avoid spending time learning website design and may be able to devote that time to growing your business in other areas.
A solid and innovative platform
WordPress keeps up with the latest technology, trends, and user needs just like your phone. Over time, the purpose and function of a website can change, and WordPress can handle it smoothly.
The CMS is updated regularly so that problems are solved and new features are added regularly.
A variety of attractive design options are available
You can customize and personalize WordPress as you wish with thousands of themes, most of which are free.
Versatility
To adapt your website to the constantly changing formats of online media, you can choose from over 55,000 plugins and thousands of themes.
Installing specialized tools like these can be incredibly complex with other CMSs. There are a variety of WordPress plugins you can install in just a few minutes, each serving a specific purpose.
Search Engine Optimization (SEO)
In short, WordPress makes SEO a breeze, using H1, H2 and H3 tags, keywords in your website URL, and plug-ins like All-In-One-SEO-Pack, Yoast SEO and Rank Math.
Content management
You can simplify things even more by assigning editors, authors, administrators and limiting their freedoms. It’s the same as editing a Word document.
Sharability
With the large WordPress community, sharing has never been easier. Your website comes equipped with social media widgets, plug-ins, APIs, and everything you need to display your content on social media accounts.
Open-source platform
WordPress is open-source software, being improved every day by thousands of developers around the world. Due to this, developers have created new features and contributed to the platform. Every day, these developers develop new plugins that make WordPress more convenient and useful.
Chances are, there is a plugin in the WordPress directory that can provide the functionality you require for your site. Additionally, developers work with graphic artists to create attractive themes, and many of these themes are either free or competitively priced.
Responsive website design
When it comes to optimizing your website for mobile devices, WordPress CMS is your best option. Your visitors will enjoy the experience, whether their device is a smartphone, tablet, or desktop computer.
Extensive functionality
Although most HTML website builders offer only basic functionality, WordPress takes the concept to a new level, offering themes and plug-ins that allow you to customize your website and make it more user-friendly.
There is no limit to how you can use the various plugins and themes when you sign up for a WordPress website. Modern and contemporary themes enable anyone to build a website for almost any type of business, including eCommerce, Retail companies, Professional bloggers, Job listings, Non-profits, Small businesses, online communities, etc.
Application Programming Interfaces (APIs)
Users can integrate third-party services with user websites using APIs offered by social media networks. There are thousands of APIs available in WordPress, enabling you to integrate outside resources into your website.
Easily Scalable When your business grows and begins to thrive, things may change and you will need a website that is fast-loading and functional. There is no doubt that WordPress allows you to create your own network of websites quickly and easily, saving you both time and resources.
What is Wix?
Wix is a website builder that offers a website creator, DIY website builder, and domain name registration in one place. Wix is a website builder that allows users to create their own website without having any coding knowledge. It’s one of the easiest ways to make a website.
Wix is a free web building platform that provides users with everything they need to create their own professional-looking website.
It has many templates for users to choose from, as well as drag-and-drop features for content placement.
The Wix experience starts with its design studio which offers dozens of professionally designed templates within a variety of styles. With the click of a button, you can upload your own photos, text and videos to create your own unique look.
It also includes over 200 premium plugins for you to choose from in order to enhance your site with features like eCommerce stores, online stores, blog sections and galleries.
The Advantages of using Wix
Easy drag and drop
Easy drag and drop functionality similar to Microsoft Word application to create web pages. Simple to adapt for people having little to no web development knowledge.
Predesigned web templates
A lot of pre-designed templates are available for you to choose from. So you don’t need to worry about designing layouts and structuring the website.
Responsive design
Design optimized for mobile, desktop, and tablets. Every time a user opens your website, it adapts automatically to the device being used. Depending on whether the application is opened on a mobile phone or a computer/laptop or a high-resolution screen, the interface and content will change accordingly.
Cost-effective all in one bundle
Plans start from Rs. 80 per month and goes up to Rs. 500 a month for Storefronts. Hosting isn’t required separately and Domain booking is free for the first year on limited TLDs. Also comes with free SSL and a host of other web-related services.
Support
Services are available 24/7 to assist you whenever you need them.
Simple management
Site settings such as domain, SEO, Favicon, Language and Region, Business info, and social networking settings can all be managed through the site manager.
Intuitive Interface
To set up and design the website, the back-end interface is not the most visually appealing or advanced, but it is extremely practical. There are all the tools you need to set up your site right there. In addition, you will find a lot of tips, guidelines, and customizable templates for improving and perfecting your brand presentation.
Short Term plans
A lot of website builders will only let you join a premium service plan if you sign up for a 24 to a 36-month contract. Wix does not use this strategy. With as little as Rs. 80 a month, you can add upgrades and premium services to your website. You can cancel anytime if it doesn’t work for you.
Security & Speed
When you set up your Wix account, you will notice that these sites perform well and are fast. Performance issues will never be an issue, as all of these sites operate on a well-protected platform. Therefore, you have more time to spend on improving the performance of your site and discovering the various services they offer in their various premium bundles.
WordPress vs Wix from the SEO perspective
In a study of millions of websites, Ahrefs found that 46% of WordPress sites received at least some organic traffic, while only 1.4% of Wix sites received the same.
They prefer programs they are familiar with and discredit other options if they do not have experience with them.
There are many different opinions on what platform will really set you up for success, which is why you see so much diversity.
The majority of people prefer programs with which they are familiar, and will find reasons to discredit other options.
Wix users no longer have the same complaints about a lack of control they once had. Additionally, you can perform basic SEO optimizations as easily with WordPress as well.
You have to decide what is most significant to you. Wix may be your most suitable option if you have minimal SEO requirements and are looking for an easy-to-use site builder.
For more advanced users looking for the best of both worlds, including scalability and customization, as well as those who plan to use SEO as a long-term strategy, WordPress is a great choice.
Wix is still trying to be an alternative for WordPress from the SEO perspective, but it has been lagging behind from this perspective.
On top of not being as popular as WordPress, Wix doesn’t have an advanced analytics toolset like Google Analytics or Facebook Pixel.
Conclusion of the WordPress vs Wix Content Generation Debate
What is the best platform for SEO, Wix or WordPress? To be honest, there isn’t a clear answer. The answer depends on what matters most to you.
Wix is probably fine if your SEO requirements are quite basic and minimal, and you care about an easy-to-use CMS. Even if you have no technical knowledge, Wix makes it easy to launch and maintain a basic website.
You should use a CMS like WordPress, Joomla, or Drupal if you plan to use SEO long-term or if you plan on hiring an agency to do SEO for you. If you are considering one, we at 7 Peaks Digital Marketing (7PDM) can partner you in your endeavor and grow your business.
