We at 7 Peaks Digital Marketing (7PDM) don’t just develop websites, we create “Stunning websites!”
We develop websites that look fabulous, carry your brand idea and function well to deliver your message and attain results. This is true for new websites we develop or old ones we update to stay relevant and yield better.
Whether you’re looking to generate leads or increase your online presence, our team of SEO specialists has got you covered. We rely on actionable analytics and reports to provide vital insights for improving the performance of your site so that it ranks higher in the search engine results pages (SERPs) for relevant keywords.
We at 7Peaks Digital Marketing (7PDM) offer a full range of digital marketing services. Website Development and design, Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing are some of the aspects of Digital Marketing we cover.
– We strive to fully satisfy our clients
– We custom develop websites for our clients
– Expertise in Design, Website Development & SEO
– Support & Guidance for eCommerce Stores & Businesses
Website development for us at 7 Peaks Digital Marketing (7PDM) is a process of imbibing aspects like information architecture, interactive design, visual design and content strategy.
We believe in using an agile methodology to develop innovative websites that are user centered. We also believe in the power of teamwork, collaboration and communication for successful project delivery.
Our website development services include complete websites developed on a CMS platform, designing and hosting of landing pages on existing and/or external servers, Responsive webpages to adapt to any device, and eCommerce development environments based on woocommerce and Shopify and other platforms.
We believe that your website is an exclusive online asset. So a cohesive approach to developing it in congruence with social media, best practices and new age innovations is crucial for it to perform well in a highly competitive environment.
Existing, small, big or large businesses or startups need an exclusive identity for them to build and maintain their reputation and carve a pathway for incremental business. We help you get there without hiccups.
Our website development is based on the fundamentals of our belief system. The way we look at your website is given below.
The most specific focus points we look at while we approach website development
Design – in line with the brand’s ethos
Impactful and attractive User Interface (UI)
Fluid like navigation based on historic evidence, categorized and segmented for specific businesses to give optimum results in User Experience (UX)
Mobile and other device friendly (Between 65% to 90% *of traffic nowadays is from mobile devices)
Reduced Bounce rates – the idea is to get the visitor to indulge and look around and not just bounce off the first page the landed upon
Engaging flow of information
SEO friendly design and content
Lightweight and superfast loading (a ranking factor on search engines like Google and Bing)
No broken links or dead URLs with proper redirects to intentionally expired ones.
And many more….
* Approximate range – varies from category to category as well as in different geographies
We offer Strategic Web consultancy services to existing businesses engaged in eCommerce or new ones and startups venturing into to the pool.
For existing businesses we understand the current scope of business, the market construct, the customers and the positioning of the brand to chalk out a progress map for the business and build or adjust the eCommerce platform to be in tune with them.
For startups we work we work with founders on understanding the core idea behind the business and develop a strategic roadmap congruent with the vision and practical market scenario.
Our services extend beyond constructing, improving and handing over the platforms to business managers. We continuously engage with the brands to help them evolve and be optimized in the ever changing technological scenario.
Technology Updates: Websites and apps work in an ever evolving environment and these platforms need to be updated periodically to compete effectively and efficiently for the customers.
Content updates: Content updates are required to continuously engage with existing and new customers to sustain and grow customer base. This involves blog stories, infographics, video content and many more forms of content.
Navigation and construct updates: Although not very frequent, websites are required to be updated after understanding the navigation routes of visitors and optimize it to better serve information and ultimately propagate incremental business.
Product and Services updates: Products and Services on websites change with the strategies adopted by businesses over short and long period of time. These need to be updated whenever the need arises.
News and Press stories: The website is also a medium to disseminate news stories from the business’s own controlled environment. Regular updates on these help with SEO as well.
Promotion updates: New promotions like contests, giveaways and other activities can be easily updated by us as and when required. We also help suggest the optimum time bracket for such activities.
New addition / Features: New aspects like features or methodology or techniques can be introduced time and again and to lubricate the interface and enable more engagement and ultimately more business.
SEO updates: With search engines and social media updating their algorithms all the time, businesses have to alter SEO strategies and tactics to stay relevant and sustain visitor inflow. We update and optimize aspects from time to time to manage this.
Fault or Outage maintenance: We at 7PDM also help recover from unforeseen situations where there are faults occurring due to intervention of human or external agents (viruses and DDoS attacks).
AMC with 7PDM may include all or some of the following depending upon the agreement the business wishes to engage into.
Regular maintenance (Stated in the previous segment)
Website backups
Email Domain backup
Domain and hosting expiration management
Traffic analysis
Server / Hosting maintenance
Other services as per agreement
General Specs |
|
CMS Based | Yes |
CMS platforms used | WordPress |
WooCommerce | |
Shopify | |
Opencart | |
Responsive design (all devices) | Yes |
Servers used (Apache) | Shared |
VPS | |
CDN | Yes (optional) |
Page-builder | Elementor |
Divi | |
Components | Html5 |
PHP | |
CSS | |
Javascript | |
SQL | |
jQuery | |
XML |
A content management system (or CMS) is a software application that manages and presents information to the end user (person accessing the front end of the website).
Content management systems typically provide a “user interface” that allows non technical users to manage the building of websites and other digital content. The CMS usually offers features such as web authoring environments, search engine optimization, revision history, blog integration, slideshow presentation tools, and reporting tools.
You can manage your pages, posts, other content or design elements and update or add aspects to your website through a CMS.
Brand sites serve as the online fascia for brands and they help in managing their imagery on the web sphere. The focus remains on increasing reach and developing customer loyalty. It is essential for companies to get their brand site right to generate business.
Brand sites can be used to showcase a brand’s products and services to the new and existing base of users. It is also a medium for maintaining corporate imagery. They can be used for various purposes such as enhancing the company’s reputation, establishing credibility, building customer trust, and thus creating a reliable online presence.
Brand sites should be designed to look professional, visually appealing, convey aspects to develop trustworthiness as well as provide a good user experience.
Here are three insights on what makes an eCommerce website successful:
Search engine optimization is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may target terms or keywords entered into search engines, hyperlinks on web pages and directories, and text on web pages that are relevant to the content of the site and its associated information.
Search engine optimization (SEO) is an effective way to improve your website’s visibility in search results-helping you rank higher than your competitors and get more traffic from potential customers who are searching for your products or services online.
To be Search Engine Marketing (SEM) ready, your website should have:
We develop websites with mobile first priority. For an average site more than 65% of visitors come from mobile devices, especially in developing countries.
Even if you are visitors are coming from developed nations, it makes sense to make your website prioritized for mobile devices as the desktop version adopts from the layout easily.
The content of a website is what binds it together. The content conveys everything from values, services, products, how to reach out, where the brand can extend help, etc.
Quality of content drives traffic to a website, helps it climb up in Search rankings, converts visitors to customers, builds trust and engages for more interaction. Designing content is very similar to developing a ‘go to market” strategy wherein all aspects till the final mile get covered.
However, in order to create engaging content, one must think creatively and have an understanding of basic human psychology. It is an ever-challenging task to come up with ideas for content that keep visitors coming back again and again.
Websites. Are they even relevant when all brands are fighting for a pie in the App market?
On an app, Brands customize how viewers navigate information, collect more marketable data from users and do not have to play the game by Search Engine rules (aka Google mainly).
The answer lies in another answer to a different question. Does the brand have a large budget to promote the app across all the forms of media? And that just gets the app installed on mobile devices, cost of promoting products and services are extra on combined platforms. Not to mention, one cannot control un-installation of the app from users’ phones.
So yes, websites are still a functioning medium of interaction in a competitive environment. They offer an incentive for accelerated relevant traffic on search engine with the correct mix of SEO and promotional strategies. It is the cheapest way to augment a brand’s own address in the digital media and can be accessed on any device with a browser.
You may not sell online but you still have a business. A business needs customers, and to reach out to customers you need a medium. A website is the simplest medium out there and a cheaper one (as opposed to other media channels) as well.
Your website is your ever present marketing tool for reaching out to prospects or interested individuals all over the world and at any given time. It helps in nurturing relationships with your existing customers as well as prospects on the fence. If it is done right, a website will grow as your company grows and keep delivering round the clock.
Even if you do not sell online, the benefits of having a website are still numerous.
There is no average website development cost that can be advertised. The cost of developing a website varies with several factors. It mostly depends on the complexity of the website. The more complex it is, the more time it will take to create, which will in turn increase the cost.
Some factors determining the cost are – what you want the website to do, who you are targetting, what and how you are showcasing your products/services. Other factors include – the type of site (brand site or eCommerce), design requirements, hosting requirements, technical requirements, content management system (CMS), and custom developments.
If you are interested in learning what it will cost to develop your website, please get in touch with us at 7 Peaks Digital Marketing (7PDM) to know more.
Website development can take anywhere from a week to a year, depending on the complexity of the project. The more complicated the project, the longer it will take to develop.
On average, it takes about 2 to 6 months for a company to create a large eCommerce website. It may include database integration for products and services with ERP and CRM. A Brand site website typically takes one to three weeks at max.
The development part is the more simpler aspect, however testing, tweaking and optimizing for performance takes its time. The main concern for developers is making sure that the site is well optimized for search engine rankings and conversions.
No, and there are no more versions to this answer. The main area where businesses become hostage to agency services is the area around the ownership of domain and hosting. We do not offer any reseller services of that sort to keep you hostage. When we begin any project, we assist our clients with the purchase processes for domain and hosting as per requirement and we manage them on our client’s behalf while in development and thereafter as well.
Your website, its data, domain and hosting (along with all credentials) are your assets on the internet and they continue to remain yours even in an unfortunate circumstance (for us), where you wish to move on.
There can be no website development without a domain and a hosting server / hosting service. We will assist you with the processes and will suggest the most optimum (cost / performance) options given the scope of your business. Domain and hosting are a brand’s assets and we make sure that the ownership and its continuity rests with the brand and not with us or any other middleman.
Yes, we do copywriting for our clients once we receive a brief for the same.
If you have a functioning, updated and delivering website you probably do not. However, if you had it developed two to three years ago and is slow, not responsive (not mobile friendly) and is not delivering on the objectives (Sales, Business leads and / or feedback), then its high time you opted for a re-development.
The idea is to improve your website with the use of technology. It’s time for you to focus on enhancing its reach rather than just developing it.
There are various reasons why one might need to develop a website again.
1) When the current website is not getting enough traffic or conversion rates.
2) If there is a newer version of the product/service being offered, then it needs to be reflected on the website as well.
3) If there are any new features which have been added over time, then it would be good to develop a new site for that.
4) The company keeps changing its company name, so the domain name would have to be changed accordingly.
Cheap websites are developed with pre-defined templates available aplenty on the internet. They lack uniqueness and do not convey the message the way a brand may need to. It is better to print pamphlets and distribute them physically at that cost rather than uploading a soft copy of the same on the internet.
You should not opt for these websites for the following reasons:
1) They are difficult to customize, which doesn’t help in tweaking for optimization
2) They often have a lot of design flaws and glitches. These flaws need to be fixed at some point, which will cost you more money and time
3) They are often poorly optimized, which means that your search engine ranking will be affected because the site may take too much time to load
4) These websites are often not SEO and SEM ready, which may hamper your promotional strategy
Some people will offer you the development of a website for less than $100. However, they can’t provide you with anything but a shell of a site that won’t add any value to your business.
A website is not just a catalog on the internet. It is now a comprehensive tool to market your brand and do business online (even if you are not into eCommerce).
We eliminate the possibility of your dissatisfaction by taking inputs from you, evaluating your competition, assessing the best industry practices and then developing a concept to present to you. Only once you are satisfied, do we move ahead and go ahead and develop wireframes to put the webpages into place.
This step-wise approach of ours at 7 Peaks Digital Marketing (7PDM) makes sure you are satisfied first and get delivered shortly thereafter.
We charge 50% of the value of the project, at the beginning. Following the approval of the design and completion of the development, we showcase the site on one of our personal servers.
Once you are totally satisfied with the look and feel and the functioning of the site, you will need to pay the remaining 50%. After that, we transfer the site to your server under your domain name.
For projects of higher value and stage wise complexities, we may accept 3 installment payments.
We package every website we develop with On-page and Technical SEO to set you up for the online game. You do not need to pay separately as it is packaged in the development cost.
However, we do not develop websites without On-page and technical SEO optimizations as we believe it is better to develop a pdf document and distribute it via email. A website not searchable or ranking on Google serves less than a pdf document distributed over mail.
*Off-page SEO is not included in this.
Basunagar, Madhyamgram,
Kolkata 700129, WB, IN
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