Website Development

We’re not just about creating websites – we’re about creating “Stunning Websites!”

Our team at 7 Peaks Digital Marketing (7PDM) of talented designers, developers, and SEO experts are dedicated to providing you the best possible services that will meet your needs. Whether you need a brand new website or want to update your old site, we can help.

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We don’t just create any website – we create websites that are designed to captivate your customers and grow your business.

Whether you’re looking to generate leads or increase your online presence, our team of SEO specialists has got you covered. We leverage analytics and reports to provide vital insights for improving the performance of your site so that it ranks higher in the search engine results pages (SERPs) for relevant keywords.

Why choose 7 Peaks Digital Marketing (7PDM) for Website Development?

Why choose 7PDM for Website Development

7Peaks Digital Marketing (7PDM) is a full service digital marketing company. We offer SEO, website design and development, PPC, Social Media Marketing and Web Development. We have a wide range of services that we provide to our clients.

Reasons why you should choose 7PDM

  • 100% Satisfaction Guarantee
  • Affordable and Competitive Prices
  • Free Consultation
  • Expertise in Website Design, Development & SEO
  • Support & Guidance for Ecommerce Stores & Businesses

Our approach to website development

For us at 7 Peaks Digital Marketing (7PDM), website development is a process that includes information architecture, interactive design, visual design, content strategy and the development of an information architecture.

We believe in using an agile methodology to develop innovative websites that are user-centered. We also believe in the power of teamwork, collaboration and communication for successful project delivery.

Our website development services include complete websites developed on a CMS platform, designing and hosting of landing pages on existing and external servers, Responsive webpages to adapt to any device, ecommerce development environments based on woo commerce and Shopify and more.

our approach - website - 7PDM

We believe, that your website is your exclusive online property. So a cohesive approach to developing it in congruence with Social media, best practices and new age innovations is crucial for it to perform. Existing small, big or large business or startups need this exclusive identity for them to build and maintain their reputation and carve a pathway to build incremental business.

Our website development is based on the fundamentals of our belief system. The way we look at your website is given below.

  • The front fascia of your organization on the web
  • An instrument to educate and give information about your business and its product and services
  • A convergence point for generating leads for sales
  • A platform to buy products or avail services offered by your business to potential customers
  • A point of interaction between your business and its customers
  • A tool to penetrate among newer and filtered demographics
  • A carrier of feedback system to optimize your business
  • A tool to capture attention and make visitors navigate within your controlled environment
  • Lastly it also is a platform to establish superiority both from a competitive perspective and also from a socio-cultural perspective

The most specific focus points we look at while we approach website development

Design – in line with the brand’s ethos

Impactful and attractive User Interface (UI)

Fluid like navigation based on historic evidence, categorized and segmented for specific businesses to give optimum results in User Experience (UX)

Mobile and other device friendly (Between 65% to 90% *of traffic nowadays is from mobile devices)

Reduced Bounce rates – the idea is to get the visitor to indulge and look around and not just bounce off the first page the landed upon

Engaging flow of information

SEO friendly design and content

Lightweight and superfast loading (a ranking factor on search engines like Google and Bing)

No broken links or dead URLs with proper redirects to intentionally expired ones.

And many more….

* Approximate range – varies from category to category as well as in different geographies

We offer Strategic Web consultancy services to existing businesses engaged in eCommerce or new ones and startups venturing into to the pool.

For existing businesses we understand the current scope of business, the market construct, the customers and the positioning of the brand to chalk out a progress map for the business and build or adjust the eCommerce platform to be in tune with them.

For startups we work we work with founders on understanding the core idea behind the business and develop a strategic roadmap congruent with the vision and practical market scenario.

Our services extend beyond constructing, improving and handing over the platforms to business managers. We continuously engage with the brands to help them evolve and be optimized in the ever changing technological scenario.

Technology Updates: Websites and apps work in an ever evolving environment and these platforms need to be updated periodically to compete effectively and efficiently for the customers.

Content updates: Content updates are required to continuously engage with existing and new customers to sustain and grow customer base. This involves blog stories, infographics, video content and many more forms of content.

Navigation and construct updates: Although not very frequent, websites are required to be updated after understanding the navigation routes of visitors and optimize it to better serve information and ultimately propagate incremental business.

Product and Services updates: Products and Services on websites change with the strategies adopted by businesses over short and long period of time. These need to be updated whenever the need arises.

News and Press stories: The website is also a medium to disseminate news stories from the business’s own controlled environment. Regular updates on these help with SEO as well.

Promotion updates: New promotions like contests, giveaways and other activities can be easily updated by us as and when required. We also help suggest the optimum time bracket for such activities.

New addition / Features: New aspects like features or methodology or techniques can be introduced time and again and to lubricate the interface and enable more engagement and ultimately more business.

SEO updates: With search engines and social media updating their algorithms all the time, businesses have to alter SEO strategies and tactics to stay relevant and sustain visitor inflow. We update and optimize aspects from time to time to manage this.

Fault or Outage maintenance: We at 7PDM also help recover from unforeseen situations where there are faults occurring due to intervention of human or external agents (viruses and DDoS attacks).

AMC with 7PDM may include all or some of the following depending upon the agreement the business wishes to engage into.

Regular maintenance (Stated in the previous segment)

Website backups

Email Domain backup

Domain and hosting expiration management

Traffic analysis

Server / Hosting maintenance

Other services as per agreement

General Specs

 

CMS Based

Yes

 

 

CMS platforms used

WordPress

WooCommerce

Shopify

Opencart

Responsive design (all devices)

Yes

 

Servers used (Apache)

Shared

VPS

CDN

Yes (optional)

 

Page-builder

Elementor

Divi

 

 

 

Components

Html5

PHP

CSS

Javascript

SQL

jQuery

XML

CMS

CMS - Website Development

A content management system (or CMS) is a software application that manages and presents information to the end user.

Content management systems typically provide a “user interface” that allows non-technical users to manage the building of websites and other digital content. The CMS usually offers features such as web authoring environments, search engine optimization, revision history, blog integration, slideshow presentation tools, and reporting tools.

One can manage your pages, posts, other content or design elements and update or add aspects to your website through a CMS.

Brand Sites

Brand sites serve as the online storefront for the company and they help in generating revenue for the brand. With a focus on increasing conversion rates and increasing customer loyalty, it is essential for companies to get their website right.

Companies have been using their brand sites to build a loyal customer base. They use the site to showcase the company’s products and services, and also to present a corporate image. Websites can be used for various purposes such as enhancing the company’s reputation, establishing credibility, building customer trust, and thus creating a reliable online presence.

Brand websites should be designed to look professional, trustworthy and visually appealing, as well as provide a good user experience.

Brand sites - website development

eCommerce

eCommerce - website development

eCommerce websites are the backbone of any business that sells products or services to customers. They are one of the first points of contact that potential customers have with a business, and can make or break them.

Here are three insights on what makes an eCommerce website successful:

  • The user should be able to find what they want quickly and easily on the site. This will increase conversion rates.
  • The website should also be aesthetically pleasing for users to browse through.
  • The website should be functional, fast, and easy for developers to navigate around
  • The purchase process should involve minimal steps and should be hassle free
  • Post purchase information should be accessible suitably

SEO

Search engine optimization is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may target terms or keywords entered into search engines, hyperlinks on web pages and directories, and text on web pages that are relevant to the content of the site and its associated information.

The volume and pace of content production has grown exponentially in recent years. Content marketers can now publish content throughout the day, every day, with little interruption. This trend has led to a lot of noise and lowered the value of any one piece of content. But SEO still remains an important marketing tool for businesses online.

seo optimized websites - 7 peaks digital marketing

Search engine optimization (SEO) is an effective way to improve your website’s visibility in search results-helping you rank higher than your competitors and get more traffic from potential customers who are searching for your products or services online.

SEM Ready

SEM ready - 7PDM

To be Search Engine Marketing (SEM) ready, your website should have:

  • Unique and relevant content
  • Quality and consistency in design and navigation
  • Proper keywords and meta tags
  • Optimization of images to load faster
  • Proper use of social media channels

Mobile first

We develop websites with mobile first priority. For an average site more than 65% of visitors come from mobile devices, especially in developing countries. Even if you are visitors are coming from developed nations, it makes sense to make your website prioritized for mobile devices as the desktop version adopts from the layout easily.

A mobile-first website is a type of website where the layout and design has been optimized for viewing on a mobile device. The advantage of this technique is that it ensures that the content on your website will be visible even if your visitors are on a mobile device. It also allows you to validate or test your site before finalizing it or making any changes to it.

Mobile first websites

The content of the site is structurally supported by CSS media queries to provide a viewable presentation on different screen sizes. A mobile-first website will often use lighter, less overwhelming fonts and more spacing around text. There are many benefits to having a mobile-first website, including that the navigation will be easier to use on touchscreens.

Content

Optimized Content for websites

The content for a website is the central hub of the site. It contains all the necessary information such as the company’s values, services and products they provide, contact details, and any other relevant information.

Content is the most important part of a website, especially when it comes to organic rankings. When it comes to content, your imagination is the limit. However, in order to create engaging content you must have a lot of creativity and an understanding of human psychology. It can be difficult to come up with ideas for content that will keep visitors coming back again and again.

Frequently Asked Questions (FAQ) on Website Development

Websites. Are they even relevant when all brands are fighting for a pie in the App market?

On an app, Brands customize how viewers navigate information, collect more marketable data from users and do not have to play the game by Search Engine rules (aka Google mainly).

The answer lies in another answer to a different question. Does the brand have a large budget to promote the app across all the forms of media? And that just gets the app installed on mobile devices, cost of promoting products and services are extra on combined platforms. Not to mention, one cannot control un-installation of the app from users’ phones.

So yes, websites are still a functioning medium of interaction in a competitive environment. They offer an incentive for accelerated relevant traffic on search engine with the correct mix of SEO and promotional strategies. It is the cheapest way to augment a brand’s own address in the digital media and can be accessed on any device with a browser.

A website is your most effective marketing tool for reaching people all over the place and at any time of day or night. It is also a great way of nurturing relationships with existing customers and prospects. If done right, a website will grow as your company grows and it will be there as a reminder of your company even if you go out of business.

If you want to reach out to customers across the country or the world, then it is worth investing in marketing opportunities on the internet. You can use social media or search engine optimization for this purpose. A website is an integral part of your business, no matter how you choose to engage with your customers. If you do not sell online, the benefits of having a website are still numerous: SEO, improved customer experience and brand visibility.

The cost of creating a website varies. The cost to create a website depends on the complexity of the website. The more complex it is, the more time it will take to create, which will in turn increase the price.

How much it will cost to create your website entirely depends on what you want done, who you want to do the work, and how much time they have in their schedule. The cost of your site will depend on the following factors: type of site, design requirements, hosting requirements, technical requirements, content management system (CMS), and custom development.

If you are interested in learning what it will cost to develop your website, please get in touch with us at 7 Peaks Digital Marketing (7PDM) to know more.

Website development can take anywhere from a week to a year, depending on the complexity of the project.

The more complicated the project, the longer it will take to develop. On average, it takes about six months for a company to create an e-commerce website that includes database integration with products and services. A content-driven website typically takes two weeks.

Website development is complicated because there are so many details that need to be taken care of before launch. A main concern for developers is making sure that the site is well optimized for search engine rankings and conversions. There’s no set answer to this question because there are a lot of factors that affect the development time.

No, and there are no more versions to this answer. The main area where businesses become hostage to agency services are the areas around the ownership of domain and hosting. We do not offer any reseller services of that sort to keep you hostage. When we begin any project, we assist our clients with the purchase processes for domain and hosting as per requirement and we manage them on our clients’ behalf while in development and afterwards.

Your website, its data, domain and hosting (along with all credentials) are your assets on the internet and they continue to remain yours even at an unfortunate circumstance (for us), where you wish to move on.

Yes, we will assist you with the processes and will suggest the most optimum (cost / performance) options given the scope of your business. Domain and hosting are a brand’s assets and we make sure that the ownership and its continuity rests with the brand and not with us or any other middleman.

Yes, we do copywriting for our clients once we receive a brief for the same.

If you have a functioning, updated and delivering website you probably do not. However, if you had it developed two to three years ago and is slow, not responsive (not mobile friendly) and is not delivering on the objectives (Sales, Business leads and / or feedback), then its high time you opted for a re-development.

The idea is to improve your website with the use of technology. It’s time for you to focus on enhancing its reach rather than just developing it.

There are various reasons why one might need to develop a website again.

1) When the current website is not getting enough traffic or conversion rates.

2) If there is a newer version of the product/service being offered, then it needs to be reflected on the website as well.

3) If there are any new features which have been added over time, then it would be good to develop a new site for that.

4) The company keeps changing its company name, so the domain name would have to be changed accordingly.

A lot of people confuse the term “website” with “website design”. The truth is that website design is just one part of the process, and it doesn’t necessarily come with the package. A professional web development company will be able to provide you with a complete package including more than just website design.

The first thing you will notice about these cheap but low-quality websites is that they are designed with templates. This means that they are packed with pre-designed webpages. What this means for you is that you will have to find a web designer who can do custom work for you if you want something different or unique.

With the use of readymade templates, it is possible to get the website design done in less than 100$. It might be tempting to just get online and find a site that is available for less. But before you do so, you should take a look at the cons.

You should not opt for these websites for the following reasons:

1) Cheap, low quality websites are difficult to customize, which can cause problems in the future.

2) They often come with lots of design flaws and glitches. These flaws need to be fixed at some point, which costs money and time.

3) They are often poorly optimized, which means that your search engine ranking will be affected because the site takes too long to load or it loads too

It’s true that some companies will still offer you a website for less than $100. However, they can’t provide you with anything but an empty shell of a site which won’t provide your business any value at all. This is because they’re not willing to invest in your success like the professionals are.

Gone are the days when your “website” was just an online catalogue. It is now a comprehensive tool to market your brand and do business online (even if you are not into eCommerce).

We eliminate that possibility by taking inputs, evaluating competition, best practices and the develop concepts and present them to you. Once you are satisfied, we move ahead and go ahead and develop wireframes to put the webpages into place.

This step-wise approach makes sure you are satisfied first and delivered shortly later.

  • We take 50% of the value at the beginning of the project.
  • Following the approval of the design and completion of the development, we’ll display the website on our server.
  • Upon approval of the website, you will need to pay the remaining 50% so we can transfer it to your server.
  • For projects with high value and stage-wise complexity, we will accept 3 installment payments. This is possible. Let’s talk!

We package every website we develop with On-page and Technical SEO to set you up for the online game. You do not need to pay separately as it is packaged in the development cost.

However, we do not develop websites without On-page and technical SEO optimizations as we believe it is better to develop a pdf document and distribute it via email. A website not searchable or ranking on Google serves less than a pdf document distributed over mail.

*Off-page SEO is not included in this.