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Why choose 7 Peaks Digital Marketing (7PDM) for SEO services?
Doing the hard work so you don't have to
SEO is hard work that takes time and patience. We’re here to take care of everything for you so that you can focus on what really matters – your business! We do all the work without costing an arm and a leg – our packages are affordable and our experts are friendly.
Time is money; our team will save yours!
Whether it’s on-page SEO or off-page SEO – our team will help improve your site rankings in no time.
On-page SEO refers to the optimization of web pages in order to rank higher on search engine result pages. It is about making sure that the content of the website is written in accordance with specific rules and guidelines for search engines, so that it can be found by their crawlers.
There are various guidelines and factors you need to consider when optimizing your web pages for search engines, such as: keyword density, semantic linking, heading tags and so on. On-page SEO is an important part of creating a website that will rank high in SERP. A good SEO practice improves not only your site rankings but also user experience.
There are many factors that go into On-page SEO, but most important of them are:
- Creating an XML sitemap
- Creating meta tags
- Optimizing titles and headings
- Optimizing content for keywords
- Structuring content properly (Headings and paragraph structuring)
- Readability analysis (not legibility, but how easily one can comprehend ideas by reading the content)
- Optimizing Images and Alt Tags
- Linking content internally and externally
Technical SEO is the subset of the SEO field that deals with ensuring your site adheres to Google’s search engine guidelines and focuses on getting your site to rank highly in the search engine results pages. Technical SEO includes tasks such as correcting crawl errors, ensuring that all pages are accessible, setting up canonical URLs to avoid duplicate content, and much more.
The primary goal of technical SEO is to ensure that Google can easily crawl and index a site’s pages so that they will be included in searches. Technical SEO also aims to keep search engine users happy so they don’t receive warnings about a site being unreachable or having an invalid certificate.
Off-page SEO is the process of attracting natural inbound links to your website. Off-page SEO is the process of attracting natural inbound links to your website. It can also be called ‘content marketing’. The more inbound links you have, the more likely you are to show up on SERPs and rank for specific keywords.
While on-page SEO is all about what you do with content on your own website, off-page SEO is all about what others do with content that’s not on your site.
Keyword optimization is a process of optimizing and targeting the right keywords on your website to make it rank higher on search engine result pages (SERPs) and drive more traffic. Keywords are one of the most important elements of SEO. They can help your website rank higher on SERPs and drive more qualified traffic to your site as a result.
The three key elements that influence keyword ranking are: relevance, frequency, and competitiveness.
Relevance: Search engines use relevancy as one of their ranking factors so it is important for you to include relevant keywords in the content you publish on your site to increase its chances of ranking high in SERP results.
Frequency: The more often you use a keyword on your website, the better its chances of appearing in search results.
Competitiveness: The competitiveness of keywords you use on your website can have a big impact on your rankings. The idea is about choosing the appropriate keywords for your content, as well as how to find more keywords that are relevant to your business category and your competitors.
Content hygiene refers to the process of maintaining the quality of content. It is critical for content marketers because it increases their chances of ranking on search engine results pages.
There are many things that are required for content to be considered high-quality. It should be informative, well-researched, and properly formatted. This includes adding hyperlinks, images, videos, infographics and other multimedia elements.
– It improves the website ranking by providing better user experience.
– It helps in increasing website traffic.
– It enhances customer engagement and conversions.
A backlink is a link pointing to your site from another site. When we talk about backlinks, we talk about incoming links and inbound links.
When Google crawls the web and looks for content in order to return the most relevant search results, it also indexes these inbound links. That means that when Google indexes your site, it will also index the pages that link to you. And when they rank your website in their search results, they will take into consideration all of these external rankings and consider them as a vote for your site’s authority on the subject.
The more incoming links point at a page or website, the higher it ranks on Google’s SERPS (search engine results page). The more external sites that link to you, the higher you rank and the more traffic you can generate.
Frequently Asked Questions (FAQ) on Search Engine Optimization (SEO)
Search engine optimization (SEO) is an important aspect of your website that can help improve your site’s usability and visibility. Search engines such as Google, Bing, and Yahoo use algorithms to rank websites in their results. They measure a website’s relevancy by assigning a relevancy score to it and the search engine will rank the site accordingly.
The higher your site appears on SERPs, the higher chance it has of receiving traffic from organic search. This means more visitors on your site and more revenue for you in return!
Not investing in SEO can actually hurt your business and your website. It’s a fact that people first look for a product on a search engine, and if it doesn’t show up there, they will keep exploring other options.
With an expert SEO copywriter from our team by your side, you’ll build a digital marketing strategy that’s focused on conversion (from a browser on your website to a paying customer).
SEO is a long game. It takes months, sometimes years to see results. But, if you are willing to be patient, SEO can work wonders for your company. On the other hand, digital advertising is the short game. You can get quick results but they will soon disappear as time moves on.
If your goal is just to quickly generate leads or conversions then digital advertising might be the right choice for you. However, if you are looking for long term growth and sustainability then SEO might be better option for your business needs.
SEO is an effective way to generate leads and increase conversions. It is also one of the most cost-effective method. You can optimize your site for search engines by including relevant keywords, using relevant content, and making your site mobile-friendly. But it takes time to see any results.
Advertising has been around for decades and it is an effective way of marketing your business. However, SEO is the most cost-effective digital marketing tool.
A lot of companies are deterred by the idea that SEO takes too much time to work and because of that, they choose to spend their budget on digital advertising. But the truth is, there are many factors that determine how much time it will take to rank higher in Google search results. And if you invest in buying advertising for your business, then you will have to spend more money on paid ads or pay for leads – which can be costly in the long run.
So no it doesn’t cost more but it takes more time to see the ROI, however whatever you gain in the long run can be sustained with regular but limited investment periodically.
SEO is a worthwhile investment for your business. It is possible to increase traffic without paying for every click with search engine optimization.
Each click that comes to your website through a PPC ad will be charged to you. As long as you rank organically on the search engines, this traffic is essentially cost-free (at least in terms of click-through rates). Ranking a website on the SERPs requires investment in skills and resources.
If you can rank your website at the top of the search engines, you’ll benefit from free traffic that won’t stop when ads are turned off. You’ll gain continuous visibility by ranking organically.
However, let’s not forget that organic search accounts for more than 50% of total traffic to a site. When you ignore SEO, your competitors enjoy this traffic. It cannot be overlooked by most businesses. No matter what kind of business you run, whether you’re a local business, sell online, or are a global enterprise, you need to focus on your SEO strategy.
If you are experiencing difficulty ranking in Google, read on to learn how to get your website indexed and start earning traffic.
The first step is to make sure that your site is optimized for search. You will also need to analyze your keywords and determine which keywords you want search intent for. Finally, be sure that you are not performing any black hat techniques in order to rank in Google’s SERP.
In order to rank on Google, search engines need to know that your site is authoritative and relevant. In order to do this, you have to have a steady crawl-to-index ratio and the best way to check this is through Search Console.
A high ratio of crawled pages indexed means that Google is finding your content worthwhile and knows how important it is for users. A low ratio of crawled pages indexed means that there could be a gap in the crawl rate or indexing issues with the site.
It’s important to understand how Google works in order to rank better. The first key factor is the authority of your website. If you have a strong, healthy site that has been around for decades then you will have more authority than someone who just started their business yesterday.
Another factor is search intent. What are people looking for? It’s not enough to just have great content if it isn’t what people are searching for.
In order to rank on Google, you need to have a reputable website with high-quality content. Ranking your site on Google requires a low bounce rate as well as the right keywords and key phrases.
It’s no longer enough to launch a website, optimize your title tags, and rank in a few weeks. It’s impossible to launch a website and expect it to rank for competitive search terms overnight. As relevant sites with authority rank higher on Google, it takes time for a website to rank organically.
Google requires you to earn your way to the top and deserve to be there.
Between six months and one year is the best answer, but it depends very much on the number of resources you dedicate to your strategy, the level of competition, and what other firms that compete with your firm are doing.
For example, it could take only a few months to rank for a local term (e.g., digital marketing in Mumbai), but it could take years to rank a new site for the term “mobile phones.”
Backlinks are the only way to rank on search engines? It is not true, backlinks are important but not the only thing that you need to rank. There are other factors that play a role in ranking in search engines – including website content, quality of content, user experience and engagement, social media engagement etc.
Search engine optimization is not just about backlinks. SEO is the process of improving the visibility of a website or a web page in search engine rankings by increasing the number of visitors to your website. Search engine optimization (SEO) techniques can be classified into on-page and off-page techniques. On-page techniques refer to those that happen within the website, while off-page techniques refer to those that will happen outside of your website.
Off page SEO factors are things like guest blogging, social media marketing, link building and content marketing. On-page SEO is made up of factors like keyword research, site structure, internal linking and content creation.
Social media: This is an additional way of ranking on search engines by having a strong social media presence and increasing your number of followers.
We can boil it down to three key aspects of SEO that are important today. The first one is making sure the website is indexable by search engines. The second one is making sure that the content on the website is structured for SEO. The third one is making sure that the site includes keywords relevant to what you are trying to sell or market.
Then the following
– Content marketing – create high quality, relevant content that people want to read, share, and link to
– Optimizing website for better semantic understanding by adding structured markup and metadata
– Implementing social media marketing strategies to reach out to customers on platforms like Facebook, Twitter, LinkedIn etc.
– Engaging with your customers in various topics through social media platforms for example Twitter chats.
Optimizing page titles, meta descriptions, and keywords in URLs and headers. It’s important to optimize these elements so that search engines can understand what your content is about and display it in a way that matches searchers’ intentions.
The next aspect of SEO that needs to be prioritized is off-page optimization. This includes the creation of social media profiles and engagement with potential customers on social media platforms.
The content in a website needs to be in a way that it can be indexed by search engine. The current web is filled with content, not just from websites but from various different types of social media platforms as well. This means that there is a lot of competition when it comes to the search engine rankings.
A common misconception about backlinks is that buying them will solve all your SEO needs. In reality, this might just be a quick fix for a problem that has been growing over time.
The research carried out by Moz reveals that purchasing backlinks can have a short-term effect on your website’s ranking, but the result is often not sustainable. These backlinks are often not from high-quality sources and can be very expensive. So it is better to invest in building quality links through content marketing and other natural means which will provide both short-term and long-term results.
Buying links is an outdated and potentially risky SEO strategy. Buying links, or paying for links that point back to your website in order to rank higher in search engines, is considered black hat SEO and can lead to a penalty from Google’s algorithms. This practice risks damaging your reputation and making you look untrustworthy in the eyes of visitors and customers.